In this age of email campaigns, many marketers feel the direct mail is redundant. However, this form of communication with leads still holds its charm. This blog shows that there are many reasons why direct mailing is still considered a viable technique. Firstly, Mail volume is low but conversion rates are super high, as the clutter is less as compared to emails. Next, using it with emails improves your outreach across multiple channels. Also, direct mail advertising will share a warm and friendly vibe with your customer, which will motivate them to prefer you over others. They succeed in grabbing attention much better than the over-hyped emails and enable better degree of conversions. These reasons show why direct mailing is not dead and is still relevant even today.
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