Advertising, being a very popular medium to demonstrate a product or anything in the market, has gone through many changes, ever since the era of printing press. From its very beginning, advertising, has been undergoing constant changes to comply the needs of our daily parlance and is still going through many changes. But, there has been a remarkable breakthrough which advertising has witnessed, for the last one decade that is what is popularly known as the World Wide Web. Because of the era of globalization, there has been a flurry of advanced changes in advertising, for which it has started to enjoy a whole position amongst the masses. Whether it is the television ads, or the public advertising, the era of information and technology has brought an out and out change in the way they are presented.
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