The digital era has changed so many things in our lives. It has changed the way we do business, the way we shop, and the way we promote our creations to a potential clientele. Direct mail is an effective way in terms of brand establishment. This blog focuses on a number of reasons why does direct mail still works in the digital age.
• Direct mail, yes, that actual real paper letters makes people happy. People still enjoy traditional letters, and if these are personalized to their interests, you can expect a positive response.
• It improves brand recognition. Researches show people who see direct mail are capable of recalling the brand 75% of the time. So it has a superior response rate.
• Direct mail has less competition and it can open your message to all audiences. Even to people who are not techno-savvy.
If you are in search of a company to design your marketing campaign then never underestimate the power of Direct Mail.
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