Best Corporate Printing Projects by L & D Mail Masters

When it comes to corporate printing, L & D Mail Masters stands out as a leading provider of high-quality print solutions, and their portfolio of projects proves it.

Based in New Albany, Indiana, L & D Mail Masters is a full-service direct marketing firm that caters to a diverse clientele, including insurance companies, financial institutions, universities, national sales organizations, publishing companies, healthcare organizations, and other industry leaders large and small. 

With a reputation for excellence and innovation, L & D Mail Masters has successfully executed numerous impactful print projects for its clients.

In this article, we'll delve into some of the most significant corporate printing campaigns undertaken by L & D Mail Masters. 

From eye-catching invitations to informative booklets and multi-fold brochures, each project showcases the company's expertise in delivering compelling print materials that both look beautiful and achieve results.

1. LifeSpring Circle of Life Gala Invitation

The LifeSpring Circle of Life Gala invitation was more than just a piece of paper—it was a work of art designed to entice and excite recipients. 

Featuring a vibrant and eye-catching design, the invitation included all the essential event details and fun activities necessary to make the gala a can’t-miss soiree.

Additionally, a matching insert, meant for display, served as a handy reminder of the event.

2. Custom Invoices

L & D Mail Masters’ invoices are a perfect example of how to turn this necessary business document into another opportunity for marketing.

These invoices boast an attractive and logical design that not only looks professional but also effectively communicates vital information in a clear and organized manner. 

With space available for an ad at the bottom, companies can further promote their branding and messaging, maximizing the impact of every invoice sent.

3. Silver Creek Water Corporation Informational Booklet

Teaming up with the Silver Creek Water Corporation, L & D Mail Masters produced an informative booklet packed with valuable water quality information. 

Alongside valuable educational content, the booklet featured an offer for an automatic payment plan discount, incentivizing readers to take action while providing them with valuable insights into water quality and conservation.

4. Benson Enterprises Residential Landscaping Brochure

For Benson Enterprises, a residential landscaping company, L & D Mail Masters created a visually satisfying multi-fold brochure that showcased the company's services.

With captivating photos and engaging copy, the brochure provided an overview of Benson Enterprises' design, installation, and maintenance services, leaving a lasting impression on potential clients.

5. An Invitation & Offer

The Pool Man’s double-sided invitation to their “Pool School” event was designed to make a splash, featuring colorful art and images of pool fun that immediately captured the recipient's attention. 

On the reverse side, a compelling coupon offer and QR code encouraged recipients to engage with the business, driving interest and inquiries.

Driving Business Goals With Corporate Printing

These exemplary corporate printing projects by L & D Mail Masters highlight the company's dedication to delivering innovative and impactful print solutions for its clients.

 With a focus on creativity and utility, L & D Mail Masters continues to set the standard for corporate printing excellence in the direct marketing industry. 

With their extensive experience and commitment to excellence, L & D Mail Masters is the ideal partner for businesses seeking to elevate their print marketing efforts and achieve outstanding results.

How to Distance Your Direct Mail Marketing From Junk Mail

When is direct mail marketing junk mail? Our answer is that direct mail is only junk mail when it doesn’t answer the needs of its recipient. 

If your direct mail marketing efforts involve…

• Deals

• Personalization

• Data

• Quality Design

…You can set yourself apart from junk mail!

Here’s how to ensure your direct mail stands out from the clutter and earns its place in your recipient's hands.

Give Your Customers A Deal With Direct Mail Marketing

Deals make direct mail useful.

65% of consumers say that an offer or promotion that caught their eye is what motivated them to open and read direct mail,  according to the 2023 State of Direct Mail. 

People love bargains, and offering them something valuable creates a sense of anticipation and excitement around your mailer. 

Whether it's a discount, a freebie, or a limited-time offer, make sure your deal is compelling enough to prompt action. Because junk deals create junk mail.

Use Data To Send Direct Mail To The Right People

Of course a customer isn’t going to be happy with their direct mail if it’s not pertinent to them. You need to make sure you have the market research and data to back your direct mail strategy in order for it to be effective. 

Quality direct mail marketing agencies will help you build and maintain a client database, so you can make sure you are sending the right mailers to the right people.

You can segment your audience based on demographics, behaviors, or past interactions to further narrow down your target recipient. 

Hey, You! Personalize Your Direct Mail

The quickest way for direct mail to feel like spam is if it feels mass-produced with no personalization. 

The 2023 State of Direct Mail revealed that 68% of consumers are more likely to engage with a message or communication from brands personalized to them.

Personalization can be done by:

• Using your recipient’s name

• Switching up offers and messaging based on what segment of your customers you are sending your promotional mail to. 

Take advantage of data analytics and automation tools to craft personalized messages that speak directly to your recipient's interests and preferences. Personalization adds that human touch to your mailers that makes them more relatable and impactful. 

Don’t Forget Your Direct Mail Design

Design is everything when creating direct mail that will stick around  in your customers’ minds and in their homes.

The average time a piece of mail stays with someone is around two weeks. That’s more likely when you design a mailer that’s pleasant to look at. 

Direct mail agencies will also give you the choice between a variety of folds, quality paper stocks, and dimensional inks. 

Invest in professional design services to create visually appealing mailers that capture attention and leave a lasting impression. 

Use high-quality images, compelling headlines, and clear call-to-actions to guide your recipients towards your desired action.

From Junk Mail To Direct Mail Marketing

In conclusion, direct mail marketing remains a relevant and effective strategy in today's digital age. By focusing on delivering value, targeting the right audience, personalizing your message, and investing in design, you can distance your direct mail from junk mail and achieve tangible results for your business. 

So, the next time you plan your marketing campaign, remember these key principles to make your direct mail a standout success.